The Context for Business in Iran

The word “bazaar” is originally Persian and was introduced thousands of years ago in this region. A bazaar, as an integral part of the Iranian culture, was a place in which various goods were sold based on their nature. This logic was transferred to different Middle Eastern countries, and this region became the central place to use this traditionally effective and efficient marketing approach. Today, Iran is the second-largest country in the Middle East. It enjoys a dry desert climate and Mediterranean-type climate, and also cold in mountainous areas. Iran is a leader in fossil fuel production, and it has a young workforce. During the last decade, new technology-based firms have changed the business environment, and the country is experiencing a high-tech boom in different areas. Nevertheless, both traditional bazaars and the emerging markets are working simultaneously. Besides, the business environment is full of success stories of businesspersons who have made significant changes in Iran’s economy.