Museums and digital technology: a literature review on organizational issues

In the past 20 years, museums have made digital technologies key resources for accomplishing and innovating their functions. The current pandemic affirms museums’ dependence on digital tools, which have become the only means to reach the public during lockdowns. While the scientific community generally examines information and communication technology as a tool to provide innovative museum functions, it rarely seeks to understand how digital solutions permeate daily organization and management. Through an extensive literature review, this paper aims to consolidate a pre-pandemic body of knowledge from which further investigations and useful suggestions can be developed. By benchmarking heterogeneous literature sources, the study identifies three core topics (business models, digital professions and digital strategy), questioning whether changes driven by digital technology within museums follow radical innovation or gradual adaptation. In the conclusions, the paper underlines major implications for museums, policy makers and scholars.