This 26-chapter volume is the first holistic study of the comprehensive field of wine law. It brings together legal scholarship about trade law, intellectual property rights, and health law and policy which are all relevant for the future of the wine industry. My chapter focuses on trademark protection for wine packaging, especially bottles, and show how it is unreasonably burdensome for brand owners
Protecting Wine Packaging as a Trademark. Why the Substantial Value Exclusion Makes the Task Unreasonably Burdensome
Jacopo Ciani Sciolla
First
2020-01-01
Abstract
This 26-chapter volume is the first holistic study of the comprehensive field of wine law. It brings together legal scholarship about trade law, intellectual property rights, and health law and policy which are all relevant for the future of the wine industry. My chapter focuses on trademark protection for wine packaging, especially bottles, and show how it is unreasonably burdensome for brand owners
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