This 26-chapter volume is the first holistic study of the comprehensive field of wine law. It brings together legal scholarship about trade law, intellectual property rights, and health law and policy which are all relevant for the future of the wine industry. My chapter focuses on trademark protection for wine packaging, especially bottles, and show how it is unreasonably burdensome for brand owners

Protecting Wine Packaging as a Trademark. Why the Substantial Value Exclusion Makes the Task Unreasonably Burdensome

Jacopo Ciani Sciolla
First
2020-01-01

Abstract

This 26-chapter volume is the first holistic study of the comprehensive field of wine law. It brings together legal scholarship about trade law, intellectual property rights, and health law and policy which are all relevant for the future of the wine industry. My chapter focuses on trademark protection for wine packaging, especially bottles, and show how it is unreasonably burdensome for brand owners
Wine Law and Policy. From National Terroirs to a Global Market
Brill Nijhoff
626
650
9789004438316
9789004438309
https://brill.com/view/title/58652
wine trademarks industrial design bottles shapes functionality distinctive character marketing
Jacopo Ciani Sciolla
File in questo prodotto:
File Dimensione Formato  
Ciani_wine packaging clean pre-print IRIS.pdf

Open Access dal 24/11/2022

Descrizione: capitolo volume
Tipo di file: PREPRINT (PRIMA BOZZA)
Dimensione 315.83 kB
Formato Adobe PDF
315.83 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1840665
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact