Book Review: Shikake: The Japanese Art of Shaping Behavior Through Design

A new book by Naohiro Matsumura is reviewed. Shikake are described as designs that ‘open up’ knew options to people and that positively allow them to freely choose those options. By providing numerous examples and illustrations, Matsumura explores the motivations, philosophy and implementations of Shikake in the real world. Aimed at the general reader, this book is approachable to numerous individuals, ranging from the general interest reader who wishes to understand nudging from a traditional ranging from the history of Japanese design, as well as the specialist designer who wishes to employ nudging techniques in a positive and fair manner.