Open Innovation Platforms: exploring the importance of knowledge in supporting online initiatives

This paper aims to explore the role of knowledge developed within Open Innovation Platforms (OIPs) – i.e. internal knowledge – in supporting the initiatives launched online. The paper uses a quantitative methodology based on two regression analyses and data collection was done through four well-known OIPs. The final sample consists of 212 projects. In this study, we adopt a knowledge-based perspective and consider OIPs as knowledge platforms. We coded internal knowledge based on two levels of analysis: backers and OIPs. The findings demonstrate the influence of internal knowledge on the success of projects launched on OIPs. Both internal knowledge at the backers level and at the OIPs level have a positive impact on the outcomes of the initiatives. We measured the success of initiatives through the number of ideas submitted and the number of backers involved. This study provides insights on successful drivers of OI mechanism and valid information for different actors.