Il bastian contrario nella rete: Pattern rituali di formazione dell’opinione nella semiosfera dei social networks

The social sciences have mostly focused on the formation of social opinions from a semantic point of view: given a certain semantic field, interviews, statistics, and other analytical instruments are commonly deployed in order to map the distribution of views, their evolution, their conflicts, and their agreements. Socio–semiotics, social semiotics, and the other semiotic branches that bear on social inquiry have contributed to the effort by providing semiotic grids of categorization. These grids too, however, have been mostly related to semantic contents circulating through societies and their cultures. The present article pursues a different hypothesis. After briefly recalling the events of 7–9 January 2015 in the Parisian area, the article seeks to survey and map the syntax of progressive differentiation of opinions circulating in the social networks about such events. Some patterns are identified and semiotically described: 1) cleavage; 2) comparative relativizing; 3) blurring sarcasm; 4) anonymity; 5) unfocused responsibility; 6) conspiracy thought. A new semiotic square is created to visually display these patterns, their positions, their relations, and their evolution.