In recent years, financial accounting has seen a trend toward reporting in the form of narratives, while sustainability disclosures are increasingly falling under the influence of numerical reductionism. An all-pervasive mantra of succinctness and investor-oriented messaging is dominating communications on sustainability through all but a few of the international reporting frameworks, and stakeholders are being removed from a discourse that is itself disappearing. This chapter sets out one possible ending to Freeman et al.’s (Bus Soc, May 2018) quest to bring stakeholders back to the core of accounting narratives. Grounded in the literature on sustainability accounting and relevant studies in the field of human-data interactions, this chapter explores how interactive storytelling can be a way to overcome excessive succinctness and engage stakeholders as both readers and actors in sustainability reporting. Interactive storytelling applied to sustainability reporting creates a new literary genre. It establishes personal engagement and allows the reader to explore data and discover information, making sustainability reports a fruitful tool for humanizing business communications.

Sustainability Reporting and Interactive Storytelling: A Genre Approach for Humanising Business

Corazza L.
First
;
Dumay J.;Cisi M.
2022-01-01

Abstract

In recent years, financial accounting has seen a trend toward reporting in the form of narratives, while sustainability disclosures are increasingly falling under the influence of numerical reductionism. An all-pervasive mantra of succinctness and investor-oriented messaging is dominating communications on sustainability through all but a few of the international reporting frameworks, and stakeholders are being removed from a discourse that is itself disappearing. This chapter sets out one possible ending to Freeman et al.’s (Bus Soc, May 2018) quest to bring stakeholders back to the core of accounting narratives. Grounded in the literature on sustainability accounting and relevant studies in the field of human-data interactions, this chapter explores how interactive storytelling can be a way to overcome excessive succinctness and engage stakeholders as both readers and actors in sustainability reporting. Interactive storytelling applied to sustainability reporting creates a new literary genre. It establishes personal engagement and allows the reader to explore data and discover information, making sustainability reports a fruitful tool for humanizing business communications.
2022
Humanizing Business. Issues in Business Ethics
Springer
Issues in Business Ethics
53
573
590
978-3-030-72203-6
978-3-030-72204-3
sustainability disclosures; interactive storytelling; stakeholder engagement; humanising business
Corazza L.; Antonini A.; Dumay J.; Cisi M.
File in questo prodotto:
File Dimensione Formato  
Chapter_LC.docx

Accesso riservato

Tipo di file: POSTPRINT (VERSIONE FINALE DELL’AUTORE)
Dimensione 77.97 kB
Formato Microsoft Word XML
77.97 kB Microsoft Word XML   Visualizza/Apri   Richiedi una copia
Chapter_LC.pdf

Accesso aperto con embargo fino al 31/05/2024

Tipo di file: POSTPRINT (VERSIONE FINALE DELL’AUTORE)
Dimensione 292.68 kB
Formato Adobe PDF
292.68 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1880081
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
  • ???jsp.display-item.citation.isi??? ND
social impact