Pro-Environment Behaviors, Efficacy Beliefs, Perceived Individual and Social Norms: A Questionnaire Survey in a Sample of Young Adults From Pakistan

The aim of this work was to examine the relationships between climate change experiences and perceived individual and social norms related to climate change, individual and collective efficacy, and implementation of pro-environmental behaviors among a group of young adults from Pakistan. We examined these variables among 373 young adults in Pakistan and differentiated them into those who reported direct experience with climate change and those who did not. Findings show that 179 participants felt they had directly experienced a climate change event. Results also show that they were more likely to follow individual and social norms, perceive higher levels of individual and collective efficacy, and were more likely to adopt pro-environmental behaviors. Among participants who reported having had a direct experience, perceived social norms and individual self-efficacy emerged as predictors of pro-environmental behaviors, whereas among participants who reported not having had a direct experience, only perceived social norms were significant predictors. These results underscore the importance of sharing information about good environmental practices.