AI and innovation design for new product and service development in digital ecosystems

In recent years, innovation has become the focus of the modern era, where artificial intelligence (AI) and digital technologies are revolutionizing traditional business models by incorporating them into digital ecosystems. To communicate the potential of a territory, innovation-design processes are used to develop new products and services and are increasingly able to facilitate territorial mobility. This ensures citizens a high quality of life through technological and sustainable services that are perfectly integrated with each other. Digital is also revolutionizing metropolitan areas, pushing the market toward radical transformations, such as autonomous vehicles used for public passenger transport. Given the many positive impacts of AI in new product development, especially for sustainable urban mobility, this chapter demonstrates, through the development of AI-based innovation in the context of Turin’s smart city, the clear improvement in both the transition toward ecological and responsible progress as well as the well-being of citizens. This chapter analyzes the case of the electric minibus, Olli, and illustrates how it represents an innovative product/service from the technological point of view, and how design can be the engine of innovation.