MITO Settembre Musica: peculiarità di un festival ad alto impatto locale

This chapter examines the 42nd edition of the “MITO SettembreMusica” festival, one of the most popular and successful Italian classical music events, which took place in Turin and Milan in September 2019. The aim is to understand the characteristics of the demand for classical music concerts and the makeup of its audience. The study describes the audience’s socio-demographic and cultural consumption characteristics and the degree of satisfaction in relation to several festival features. The data are collected from a sample of 2,798 spectators who attended at least one MITO 2019 concert. Additionally, the study presents a first attempt to understand the social and cultural impacts potentially generated by MITO, investigating how participation in the festival affects the well-being and quality of life of spectators.