Sustainable Business Model and the Firm Age Variable Impact: Evidence from wine industry

Sustainability is attracting increasing attention, especially in small and medium- sized companies and the agribusiness industry, because of the need to address rising social and environmental issues. Consequently, the present study explores a sample of small and medium-sized companies operating in the wine sector, with particular attention to the key variables of their sustainable business model and its process de- sign. Age is a variable that is rarely studied in the academic literature, but it is nota- ble. Herein lies the originality of this research, which resides in the lens used to examine the business models of organisations. This study shows the relevance of this underexplored variable and its impact on sustainable business models, shedding light on the sustainability implementation of young and old firms.