Esperire l’alterità. "Migrantour" tra turismo e riqualificazione. Riflessioni a partire da un'etnografia delle passeggiate interculturali di Porta Palazzo a Torino

This work analyzes intercultural tours of the Porta Palazzo market in Turin and their role in building symbolic and economic value around places of multiculturalism. The ethnography of Migrantour, which guides tourists to discover otherness in the “world at home”, has made it possible to maintain two levels of analysis: the first one concern how cultural difference is produced and consumed as a commodity in the tourist experience. The second has to do with the co-production of the place as a touristic attraction: walkers and tourists, when they consume the place and the otherness that marks it, contribute to producing it. The tours encourage mechanisms of aestheticization and exoticization of migrants through selective narratives and cultural stereotypes and the display of objects, food, and people, creating symbolic value that big investors capitalize on, contributing to activating gentrification and the touristification process. For these reasons, in the case of Porta Palazzo, responsible tourism cannot be entirely separated from mass tourism: on the contrary, the two phenomena are extremely intertwined, and very often the former feeds the latter.