Ethics and Cultural Background as Key Factors for an Attractive Metaverse ( The case of South Korea )

The success of the metaverse relies on providing a compelling user experience that addresses both technical aspects and users’ cultural needs. The metaverse presents significant ethical challenges, such as privacy risks and potential harm from blurred lines between the virtual and real worlds, necessitating regulation and risk assessment. The metaverse has found significant success in South Korea, where it caters to both a highly competitive culture and a desire for new forms of self-expression beyond traditional societal constraints. Overcoming ethical risks and aligning with cultural backgrounds are essential for building trust and motivating users to engage in the metaverse.