Sustainability and luxury management

The book presents original theoretical and empirical chapters that address the topic of sustainability considering the global luxury brand market and not fashion luxury market as usual. The book is focused on: a. Deepen the evolution of luxury brand concept in accordance with the younger consumers’ point of view. b. Understanding the match between luxury and sustainability. c. Defining how luxury companies are managing sustainability for competing in the market and what is the impact of sustainability on their competition. d. Identifying to what extent sustainability is integrated into the business model of luxury brand companies. e. More recent sustainable practices adopted by luxury companies with their brand. f. Identifying the different tools that luxury brand companies use to communicate sustainability commitment to the target audience.