Enhancing Internationalization of SMEs Through the «100% Made in Italy» Certification: An Empirical Study

This study employs a quantitative approach to explore the significance of the «100% Made in Italy» Certification in enhancing the global competitiveness and internationalization of Italian firms. It also investigates the pivotal roles of digitalization in driving Italian SMEs’ business success. Through a survey conducted among 57 respondent companies, the research examines the certification’s utility in facilitating international expansion and its impact on sales performance. The findings highlight a positive perception of the certification, underscoring its effectiveness in distinguishing products in international markets. Theoretically, the study explores the «Made in» label or Country of Origin (COO) effect on industry. It emphasizes the key role of SMEs in the «Made in Italy» brand, analyzes the impact of the «100% Made in Italy» Certification and evaluates how digitalization offers vital opportunities for the nternationalization of Italian SMEs. Moreover, the study identifies a beneficial relationship between the certification, digital transformation initiatives and international business strategies, all contributing to improved sales outcomes for the firms under scrutiny.