Dal videoclip alla clip musicale nell’era post-videomusicale

in the post-music video era, focusing both on the expansion of the music video format and on emerging textual models. The music video is defined as an intermedial metatext rather than just a paratext and is flanked by musical clips (i.e. user-generated, non-official music videos) as dominant dissemination tools. The essay analyzes modes of music consumption in the digital age, where music is conceived as ‘content’ and increasingly de-acousmaticized (i.e. it is associated with images and videos), and platform distribution retroact on the very conception and production of music.