La comunicazione pubblica dell’Europa: un nuovo paradigma del postdigitale nell’era dell’Intelligenza Artificiale generativa

While European public-institutional communication is essential for informing and engaging citizens, it remains a contentious issue. The European Union continues to grapple with a structural deficit of democracy that extends to other aspects of its socio-political life: communication, information, and participation. The digital transition and recent advances in information and communication technologies have introduced new opportunities that could potentially revolutionize the European public-institutional communication landscape, thus providing novel solutions for citizen-users. Specifically, the integration of generative Artificial Intelligence into European public-institutional communication strategies represents an area for further exploration, prompting reflection on the challenges and opportunities that this tool presents.