Sfoglia per Autore
Multi-stakeholder marketing: mapping the field
2025-01-01 Chiara Civera; Cecilia Giuliana Nicoletta Casalegno; Brigida Morelli; Valentina Chiaudano
Intergenerational dynamics and sustainable wine purchase in light of the theory of planned behavior: testing a conceptual model
2025-01-01 Bagnato, Giovanna; Casalegno, Cecilia; Rizzo, Cristian
Italian Small Retailers’ Adaptation to Digital Transformation: A Stakeholder Marketing Approach
2024-01-01 Cecilia Casalegno; Chiara Civera; Elena Candelo; Brigida Morelli
Navigating the challenges of ESG communication on social media
2024-01-01 Cecilia Casalegno; Valentina Chiaudano; Mattia Tamiazzo; Philip J. Kitchen
Bridging corporate communication and marketing narratives for organizational success: how collaboration happens
2024-01-01 CASALEGNO, CECILIA GIULIANA NICOLETTA; CIVERA, CHIARA; CANDELO, ELENA; ROMOLI VENTURI, RAOUL
Transformative social innovation in developing and emerging ecosystems: a configurational examination
2024-01-01 CORTESE, Damiano; Civera, Chiara; Casalegno, Cecilia; Zardini, Alessandro
NEW FRONTIERS OF VALUE CREATION IN MARKETING: AN INVESTIGATION OF THE ANTECEDENTS
2023-01-01 Chiara Civera; Cecilia Casalegno; Giovanna Bagnato; Elena Candelo; Brigida Morelli
Where do my symptoms come from? Improving dermatology ecosystem’s well-being through co-designed awareness campaigns
2023-01-01 Chiara Civera; Cecilia Casalegno; Elena Candelo; Brigida Morelli
Advertising. Tecniche, strumenti, regole tra una rivoluzione e l'altra
2023-01-01 Casalegno Cecilia
Applying a company stakeholder responsibility approach to HR management: the external human resources model
2023-01-01 Cecilia Giuliana Casalegno, Chiara Civera, Jerome Couturier
Young generation consumption behaviour in organic wine markets: A preliminary analysis
2023-01-01 Giovanna Bagnato; Angelo A. Camillo; Cecilia Casalegno; Cristian Rizzo
Discovering and nurturing local key stakeholders’ talent in emerging economies: using fsQCA to test the external human resources approach
2023-01-01 Civera Chiara, Casalegno Cecilia, Jerome Couturier, Alessandro Zardini, Alessio Ishizaka
In search of the enabling factors for public services resilience: A multidisciplinary and configurational approach
2023-01-01 Cecilia Giuliana Casalegno; Chiara Civera; Damiano Cortese; Alessandro Zardini
In search of the enabling factors for public services resilience: A multidisciplinary and configurational approach
2023-01-01 Cecilia Giuliana Casalegno; Chiara Civera; Damiano Cortese; Alessandro Zardini
Le partnership pubblico/privato per la resilienza e lo sviluppo locale
2022-01-01 Cecilia Giuliana Casalegno; Chiara Civera
Comunicazione integrata e PR: istruzioni per l'uso
2022-01-01 Raoul Romoli Venturi; Cecilia Casalegno; Pasquale De Palma
Beyond Corporate Social Responsibility
2022-01-01 Cecilia Giuliana Casalegno; Chiara Civera
Digital transformation or analogic relationships? A dilemma for small retailer entrepreneurs and its resolution
2022-01-01 Candelo, Elena; Casalegno, Cecilia Giuliana; Civera, Chiara
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations
2022-01-01 Casalegno C.; Candelo E.; Santoro G.
Developing Successful Global Strategies for Marketing Luxury Brands
2021-01-01 Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
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