GUTULEAC, RADA
GUTULEAC, RADA
MANAGEMENT "VALTER CANTINO"
Creator economy: sostenibilità psicologica e rischi
2025-01-01 Rada Gutuleac; Chiara Giachino; Augusto Bargoni
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic
2023-01-01 Angelo Bonfanti; Vania Vigolo; Georgia Yfantidou; Rada Gutuleac
Demystifying sustainable innovation and governance in family firms: A critical review
2025-01-01 Rada Gutuleac, Chiara Giachino, Šárka Vilamová, Alberto Ferraris
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
2024-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Examining the role of sustainable luxury in the tourism sector
2024-01-01 Rada Gutuleac, Alberto Ferraris, Cristian Rizzo
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior
2023-01-01 Rizzo, Cristian; Sestino, Andrea; Gutuleac, Rada; Bertoldi, Bernardo
Selling the self, selling the brand: Orchestrating influence in the creator economy
2025-11-16
The rise of virtual influencers: Bizarrely realistic or scarily uncanny?
2023-01-01 rada gutuleac; gabriele baima; cristian rizzo
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent
2023-01-01 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
Virtual influencers in tourism marketing: insight or oversight? The case of “Open to Meraviglia”
2024-01-01 GABRIELE BAIMA; RADA GUTULEAC; CRISTIAN RIZZO
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024-01-01 Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; Bresciani, Stefano
“Put Yourself Out There” But Know the Risks: From Online Visibility to Vulnerability: An Abstract
2025-01-01 Rada Gutuleac, Chiara Giachino, Augusto Bargoni, Francesca Pucciarelli