Sustanability and social responsibility in the food industry. Focus on ingredients industry

Companies today operate in an environment and socio-economic complex contest. The fast transformations in the environment and strong hyper-global competition, have led companies to hire an economic-social role within the environment. With the enlargement of the market the concept of corporate social responsibility becomes an essential factor for the development of the enterprise. In the light of these considerations, this article aims to show how, acting within the food business are claiming new methods of approach to the target market. In particular, it aims to highlight the market of food ingredients, which is a highly complex market. Companies operating in this sector, are driven to create new strategies of action based on the principles of sustainability and responsibility to society. It is necessary to highlight how this trend is wanted not only by companies but by the final consumers; which they are predisposed to buying decisions that involve ethical and moral aspects of a packet. Using a further questionnaire to validate this hypothesis.