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EnglishPurpose – The purpose of this paper is to focus on how a medium-sized company operating in the food sector should strengthen its business model, thanks to a combination between tradition and innovation. Design/methodology/approach – This research focuses on one case study. The subject of the case study under analysis is Golosità dal 1885, an internationally recognized fine food Italian company. Findings – Golosità dal 1885 is characterized by a strong combination of tradition and innovation, both in products and processes. The company’s competitiveness is the result of a balanced management of innovation, in respect of the family’s values, thanks to the active presence of two family generations. Research limitations/implications – This study is characterized for some limitations, related to the method and to the choice of a single case study. In terms of theoretical implications, the study emphasizes the importance of the link between the food sector and the region it is rooted in. Practical implications – Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value – The originality of the research is represented by a focusing on how a strategy based on an effective combination between tradition and innovation should increase the competitive advantage, especially in a mature sector – as the food one – characterized by the need to offer a differentiated and innovative range of products and services for overcoming the consumptions crisis.
| Titolo: | How to strengthen the business model of an Italian family food business | |
| Autori Riconosciuti: | ||
| Autori: | Giacosa, Elisa; Ferraris, Alberto; Monge, Filippo | |
| Data di pubblicazione: | 2017 | |
| Abstract: | Purpose – The purpose of this paper is to focus on how a medium-sized company operating in the food sector should strengthen its business model, thanks to a combination between tradition and innovation. Design/methodology/approach – This research focuses on one case study. The subject of the case study under analysis is Golosità dal 1885, an internationally recognized fine food Italian company. Findings – Golosità dal 1885 is characterized by a strong combination of tradition and innovation, both in products and processes. The company’s competitiveness is the result of a balanced management of innovation, in respect of the family’s values, thanks to the active presence of two family generations. Research limitations/implications – This study is characterized for some limitations, related to the method and to the choice of a single case study. In terms of theoretical implications, the study emphasizes the importance of the link between the food sector and the region it is rooted in. Practical implications – Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value – The originality of the research is represented by a focusing on how a strategy based on an effective combination between tradition and innovation should increase the competitive advantage, especially in a mature sector – as the food one – characterized by the need to offer a differentiated and innovative range of products and services for overcoming the consumptions crisis. | |
| Volume: | 119 | |
| Fascicolo: | 11 | |
| Pagina iniziale: | 2309 | |
| Pagina finale: | 2324 | |
| Digital Object Identifier (DOI): | 10.1108/BFJ-03-2017-0124 | |
| URL: | http://www.emeraldinsight.com/doi/abs/10.1108/BFJ-03-2017-0124 | |
| Parole Chiave: | Innovation, Cultural identity, Tradition, Food sector, Family businesses, Territory | |
| Rivista: | BRITISH FOOD JOURNAL | |
| Appare nelle tipologie: | 03A-Articolo su Rivista |
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| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| How to strengthen the business model.pdf | PDF EDITORIALE | Utenti riconosciuti Richiedi una copia |
http://hdl.handle.net/2318/1650622
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