A promising practice to enhance the distribution channel of living industry tourism in the EU: a proof of concept

After a brief literature review on ‘living industry tourism’ and ‘industrial tourism’ and the analyses of two different and unique case studies (Made in Torino – Italy and Entreprise & Découverte – France), this chapter proposes a promising practice to enhance the distribution channel of living industry tourism in the form of company visits. Italian and French best practices are presented through the role of different key factors, crucial to improve this kind of tourism. Among these key factors we consider, for example, ICT influence, sustainability approach, private and public joint activities, local awareness improvement and corporate social responsibility.