FLIPPED CLASS EXPERIMENTATION WITH ITS STUDENTS WITHIN FOOD4GROWTH PROJECT

Food4Growth Erasmus+ project aims to improve the productivity and competitiveness of small and medium-sized enterprises in the agro-food industry marked by the limited use of "Food Innovation" systems, reinforcing the cross-sectoral professional profiles of the sector to improve the social acceptability of product innovation and agro-food processes. The project delivered a full set of communication material targeted to the communication of food innovation. The content is divided into four modules: basic skills, strategic communication, negotiation and communication plan. The flipped class format is provided for both trainers and students. The resource made within the project was used by students participating in the Ecotrophelia 2017 International event to make the communication plan for their innovative food products. The format and the content were tested with 23 students of the fifth and 26 Students of the sixth cycle ITS Tech&Food based in CISITA (Parma, IT) and were provided by people from food industry associations, communication offices, Universities and training centres. Data about performance and satisfaction of students and teachers are being collected and analysed in the paper.