Product Risks and Life Cycle

The purpose of this paper is to analyse the progress of risk management and the tools that can help companies to better deal with the risks they face. The research carried out on a sample of companies from different sectors offers confirmation and new convictions. After the analysis of the drivers and of the evolution of risk management, business risk has been examined by three approaches: the risks associated with the various phases of the product life cycle, the risk of industry decline, the risk that the company will get its strategy wrong. During the various phases of the life cycle, the product or service encounters risks of various kinds. Those during the embryonic phase are very different from those that occur during the maturity phase.