Elusive Masks: A Semiotic Approach of Contemporary Acts of Masking

Elusive masks made by artists, designers, and creative citizens are more and more worn during urban protests in order to elude facial recognition software used for mass surveillance programs. The present article discusses some of the semiotic functioning of elusive masks, starting from a exploration of the concept of ‘mask’ and its ritualistic collective functions maintained in contemporaneity. This will allow to analysed some cases studies according to the first Peircean trichotomy, that of the sign in itself, with the aim of understanding how masks respond to facial recognition systems in urban contexts. The correlation between the natural and the artificial face is also considered, paying particular attention to the transformations originated by these masks, as an expression of resistance tactics against such computational sur- veillance tactics.