The article pinpoints differences and similarities between semiosis and mediation, articulates the concepts of mediation and intermediation, distinguishes among different types of disintermediation, remediation, and re-intermediation, and applies this conceptual grid to artificial intelligence. It reaches the conclusion that, depending on whether artificial intelligence disintermediates a previous mediation or a previous intermediation, it becomes the object of different perceptions of agency, some of which entail a rhetoric of unbiased automatism. Semiotics is perfectly placed to study them. The article concludes that the next frontier of these rhetorics will consist in coating artificial intelligence with hyper-realistic simulacra of the body, starting from the primary social interface, that is, the face.

The Digital Helmsman: Semiosis, Disintermediation, and Artificial Intelligence

LEONE, Massimo
2021-01-01

Abstract

The article pinpoints differences and similarities between semiosis and mediation, articulates the concepts of mediation and intermediation, distinguishes among different types of disintermediation, remediation, and re-intermediation, and applies this conceptual grid to artificial intelligence. It reaches the conclusion that, depending on whether artificial intelligence disintermediates a previous mediation or a previous intermediation, it becomes the object of different perceptions of agency, some of which entail a rhetoric of unbiased automatism. Semiotics is perfectly placed to study them. The article concludes that the next frontier of these rhetorics will consist in coating artificial intelligence with hyper-realistic simulacra of the body, starting from the primary social interface, that is, the face.
2021
Mediatization(s) Studies
UNR Editora
345
360
978-987-702-499-9
https://www.academia.edu/49522114/2021_The_Digital_Helmsman_Semiosis_Disintermediation_and_Artificial_Intelligence
Semiosis, mediation, intermediation, disintermediation, artificial intelligence
LEONE, Massimo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1807135
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