Open innovation platforms: exploring the importance of knowledge in supporting online initiatives

This paper aims to explore the role of knowledge developed within Open Innovation Platforms (OIPs) – i.e. internal knowledge – in supporting the initiatives launched online. The paper uses a quantitative methodology based on two regression analyses and data collection was done through four well-known OIPs. The final sample consists of 212 projects. In this study we adopt a knowledge-based perspective and consider OIPs as knowledge platforms. We coded internal knowledge based on two levels of analysis: backers (prior OI experiences) and OIPs (community size). The findings demonstrate the influence of internal knowledge on the success of projects launched on OIPs. Both our explanatory variables – i.e. internal knowledge at the backers level and at the OIPs level – have a positive impact on the outcomes of the initiatives. We measured the success of initiatives through two dependent variables, i.e. the number of ideas submitted and the number of backers involved. This study provides insights on successful drivers of OI mechanism and it could be able to provide valid information for different actors. The paper also contributes to the current debate on the role of knowledge in the OI context and sheds some light on the nascent research field related to OIPs.