L’impatto economico e fiscale di un evento culturale: misure e scala territoriale

In this working paper we study the role of culture as an activator of the local economy, by analyzing the case of the 30th Salone Internazionale del Libro, held in Turin in 5 days in May 2017. The aim is to examine the positive economic effects that this cultural event generates on the territory, highlighting the differences in the results obtained by referring to the Piedmont region and to the Turin metropolitan area. Overall, the analysis indicates an impact of approximately € 41.6 million on the Piedmont region, 29 million of which on the Turin metropolitan area, generated by direct expenses incurred by visitors and event organizers. Furthermore, the results show a "leverage effect" of the public intervention equal to 15.85, i.e. for each public euro invested in this cultural event, € 15.85 is produced in the regional economy, and a multiplier of return on investment equal to 0.56, i.e. for each euro invested by the public sector, € 0.56 comes back into their funds in terms of fiscal revenues.