This study aims to evaluate consumers’ attitude towards the geographical indication as a typicality proxy and healthy attributes of dry-cured ham. For these purposes, a survey was carried out in Sicily to evaluate the role of protected designation of origin (PDO), salt content, and presence/absence of nitrites. A ranking conjoint experiment based on the linear assumption used. Following the conjoint analysis, a cluster analysis using Ward’s method has been carried out to explore the differences among different consumer groups in terms of utility and mean relative importance of various attributes. We found the existence of a clearly defined hierarchical order in consumer preferences for the attributes of dry-cured ham. The absence of nitrites was considered to be the most important attribute by respondents, followed by price. Furthermore, thanks to the clustering approach, our study observed how the importance of socio-demographic characteristics is differently interrelated with the specific attributes and attribute levels of dry-cured ham. The results provided by this paper could be useful in helping producers and marketers to segment the products and to identify strategies and actions to translate these results into concrete and shared production policies.

The thin line between tradition and well-being: consumer responds to health and typicality attributes for dry-cured ham

Giuseppe Di Vita;Raffaele Zanchini
;
Cinzia Barbieri;Mario D'Amico
2022-01-01

Abstract

This study aims to evaluate consumers’ attitude towards the geographical indication as a typicality proxy and healthy attributes of dry-cured ham. For these purposes, a survey was carried out in Sicily to evaluate the role of protected designation of origin (PDO), salt content, and presence/absence of nitrites. A ranking conjoint experiment based on the linear assumption used. Following the conjoint analysis, a cluster analysis using Ward’s method has been carried out to explore the differences among different consumer groups in terms of utility and mean relative importance of various attributes. We found the existence of a clearly defined hierarchical order in consumer preferences for the attributes of dry-cured ham. The absence of nitrites was considered to be the most important attribute by respondents, followed by price. Furthermore, thanks to the clustering approach, our study observed how the importance of socio-demographic characteristics is differently interrelated with the specific attributes and attribute levels of dry-cured ham. The results provided by this paper could be useful in helping producers and marketers to segment the products and to identify strategies and actions to translate these results into concrete and shared production policies.
2022
Inglese
Esperti anonimi
364
1
10
10
https://www.sciencedirect.com/science/article/pii/S0959652622022788?via=ihub
Available on line June 13, 2022 - article n° 132680
conjoint analysis; cluster analysis; consumer preferences; salt content; Nitrites
no
1 – prodotto con file in versione Open Access (allegherò il file al passo 6 - Carica)
262
7
Giuseppe Di Vita; Giulia Maesano; Raffaele Zanchini; Cinzia Barbieri; Daniela Spina; Francesco Caracciolo; Mario D'Amico
info:eu-repo/semantics/article
open
03-CONTRIBUTO IN RIVISTA::03A-Articolo su Rivista
File in questo prodotto:
File Dimensione Formato  
acceptedjun22.pdf

Accesso aperto

Descrizione: Conferma Accepted
Tipo di file: MATERIALE NON BIBLIOGRAFICO
Dimensione 134.5 kB
Formato Adobe PDF
134.5 kB Adobe PDF Visualizza/Apri
1-s2.0-S0959652622022788-main (1).pdf

Accesso aperto

Descrizione: pre print
Tipo di file: PREPRINT (PRIMA BOZZA)
Dimensione 1.75 MB
Formato Adobe PDF
1.75 MB Adobe PDF Visualizza/Apri
missing.pdf

Accesso aperto

Descrizione: mail per missing abstract and key words
Tipo di file: MATERIALE NON BIBLIOGRAFICO
Dimensione 249.46 kB
Formato Adobe PDF
249.46 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1864119
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 12
  • ???jsp.display-item.citation.isi??? 11
social impact