Santi ipertestuali. Dalle parodie protestanti ai meme social

After a brief introduction addressing the textual and ideological vitality of hagiography from the origins to the digital turn and the social media koinè of so-called virality, the article proposes a semiotic reading of Internet memes focused on the figures of Catholic saints. These new forms of iconography are understood as a peculiar reformulation of popular religious iconography — Sometimes genuinely proselytic, sometimes satirical (sometimes, more generically and ambiguously, just playful).