I compiti principali di una semiotica dell’intelligenza artificiale

The article indicates the essential tasks of a semiotics of artificial intelligen- ce: studying the way it simulates the expression of intelligence; the way it produces content that is creatively endowed; the ideological assumptions of artificial intelligence within the culture that produces it. Artificial intelligence is, from a semiotic point of view, the predominant technology of fakery in the current era. On the strength of its studies on the false, semiotics can therefore also be applied to the analysis of the fake that, in increasingly sophisticated forms, is produced through artificial intelligence and through the deep learning of neural networks. The article focuses on the adversarial ones, trying to highlight their ideological assumptions and cultural developments, whi- ch seem to indicate the entry of human societies and cultures into the ‘realm of the absolute fake’.