The proposed content analysis tool could help managers and practitioners benchmark products and compare them to competitors. Tradition and quality are crucial for staying competitive, with PDO certification adding value. Nevertheless, only PDO certification is not enough, as Caciocavallo Silano PDO requires additional elements like cow breed specification, highlighting the complexity of consumer requirements regarding multiple issues beyond just PDO certification
PDO cheese labels: the relationship between price and the degrees of traditionality, quality, sustainability, naturalness, and sensory attributes
Cinzia Barbieri;
2024-01-01
Abstract
The proposed content analysis tool could help managers and practitioners benchmark products and compare them to competitors. Tradition and quality are crucial for staying competitive, with PDO certification adding value. Nevertheless, only PDO certification is not enough, as Caciocavallo Silano PDO requires additional elements like cow breed specification, highlighting the complexity of consumer requirements regarding multiple issues beyond just PDO certification
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