Food and Beverage brands are under pressure : climate change and geopolitical instability are creating supply chain challenges while regulations around junk food advertising are forcing the industry to adapt; consumers are gravitating towards functional foods and turning to social media for inspiration.
Legal Implications for Marketing and Advertising Agreements. Providing Effective Advice to Maximize Benefits and Avoid Pitfalls – Food and Beverages as a Case Study
Anna Claudia Pellicelli
First
2025-01-01
Abstract
Food and Beverage brands are under pressure : climate change and geopolitical instability are creating supply chain challenges while regulations around junk food advertising are forcing the industry to adapt; consumers are gravitating towards functional foods and turning to social media for inspiration.
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