From plot to prompts: a case study on interactive narratives in museums

In the cultural field, Artificial Intelligence can assist heritage professionals in the creation and development of stories; in addition, it can manage interactivity, monitoring the audience response in real time. In this paper, we introduce a case study on interactive narratives in museums carried out at the Egyptian Museum in Turin within the framework of the Italian project “Cultural Heritage Active Innovation for Next-Gen Sustainable Society (CHANGES)”. The case study consists in the design and implementation of a digital platform that assists curators in writing interactive stories tailored to the assets and equipment available for a given venue. The platform supports the curator in mapping the museum collection onto the story events and generating the text and media for each event using Large Language Models (LLM).