Measuring quantity-constrained and maximum prices consumers are willing to pay for quality improvements: the case of organic beef meat

In this paper, models for estimating the maximum price consumers are willing to pay (MPWTP) for organic beef meat, and the maximum quantity-constrained price (i.e., when buying the same quantity they bought of regular meat) consumers are willing to pay (MQCP), are presented. To this purpose, the relevant theoretical and econometric approaches are presented, based on the RUM model and on a Contingent Valuation technique.