Strumenti di promozione e tutela del patrimonio enogastronomico italiano

The rural territory and its typical productions are one of the most important heritages in our country: the protection and promotion of such a wealth is without any doubt an important opportunity for the whole territory. The increase in value of typical products includes, besides the aknowledgements of names of origin, a series of initiatives, such as routes of wine, routes of taste, eco-museums and some important fairs, associations and cooperatives have been also issued. Another possibility to develop typical products value is represented by highlevel Italian restaurants, located both in Italy and abroad: they are offering a sort of oenogastronomic “virtual” trip. The success of these activities can also represent an interesting chance to promote a real oenogastronomic tourism. It is clear that such a heritage needs continuous preservation in order to reduce risks due to false made in Italy; therefore in addition to specific laws, a specific “doc” brand for the Italian quality restoration field has been designed.