The initial perception of quality of a product during the first moments of possession strongly influences the customer’s satisfaction. This is the reason in purchasing motivation of the product itself. The present note analyses, with statistical instruments, the process of initial perception of anomalies for a complex durable consumer good after its painting cycle.
The process of initial perception of quality for customers of a durable product
TORAZZO, Annamaria;BECHIS, Marco;MARCHESE, Aurelio
1999-01-01
Abstract
The initial perception of quality of a product during the first moments of possession strongly influences the customer’s satisfaction. This is the reason in purchasing motivation of the product itself. The present note analyses, with statistical instruments, the process of initial perception of anomalies for a complex durable consumer good after its painting cycle.
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