The initial perception of quality of a product during the first moments of possession strongly influences the customer’s satisfaction. This is the reason in purchasing motivation of the product itself. The present note analyses, with statistical instruments, the process of initial perception of anomalies for a complex durable consumer good after its painting cycle.

The process of initial perception of quality for customers of a durable product

TORAZZO, Annamaria;BECHIS, Marco;MARCHESE, Aurelio
1999-01-01

Abstract

The initial perception of quality of a product during the first moments of possession strongly influences the customer’s satisfaction. This is the reason in purchasing motivation of the product itself. The present note analyses, with statistical instruments, the process of initial perception of anomalies for a complex durable consumer good after its painting cycle.
1999
12th IGWT Symposium, Poznań-Gdynia “Quality for the XXIst century”
Universities of Poznań and Gdynia, Poland
5-11 September 1999
Proceedings of the 12th IGWT Symposium, Poznań-Gdynia “Quality for the XXIst century”
The Poznań University of Economics Publishing House
I
359
364
9788387152871
Quality; Product; Initial perception; Customer satisfaction
A. TORAZZO; M. BECHIS; A. MARCHESE
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/54708
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