This paper describes the techniques used to dynamically generate personalized Web catalog pages in a prototype toolkit for the creation of adaptive Web stores. We focus on the integration of personalization strategies for selecting the layout and content of the catalog pages, with Natural Language Generation techniques, used to dynamically produce the descriptions of products, tailored to the individual user.
Dynamic generation of adaptive Web catalogs
ARDISSONO, Liliana;GOY, Annamaria
2000-01-01
Abstract
This paper describes the techniques used to dynamically generate personalized Web catalog pages in a prototype toolkit for the creation of adaptive Web stores. We focus on the integration of personalization strategies for selecting the layout and content of the catalog pages, with Natural Language Generation techniques, used to dynamically produce the descriptions of products, tailored to the individual user.
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