ZAGNI, LUCA MATTEO
ZAGNI, LUCA MATTEO
MANAGEMENT "VALTER CANTINO"
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Risultati 1 - 7 di 7 (tempo di esecuzione: 0.017 secondi).
Beyond the game: a two-decade systematic literature review of advertising in digital games
2023-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer Engagement and new technologies: a Systematic Literature Review
2022-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption
2022-01-01 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
I brand e la costruzione della propria identità digitale nel Metaverso
2022-01-01 Baima Gabriele; Zagni Luca
The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response
2023-01-01 Luca Matteo Zagni; Cristian Rizzo
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
2021-01-01 Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
2023-01-01 Zagni, Luca Matteo; Baima, Gabriele
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Beyond the game: a two-decade systematic literature review of advertising in digital games | 2023 | Zagni Luca Matteo; Baima Gabriele | |
| Consumer Engagement and new technologies: a Systematic Literature Review | 2022 | Zagni Luca Matteo; Baima Gabriele | |
| Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption | 2022 | Luca Matteo Zagni; Gabriele Baima; Rebecca Pera | |
| I brand e la costruzione della propria identità digitale nel Metaverso | 2022 | Baima Gabriele; Zagni Luca | |
| The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response | 2023 | Luca Matteo Zagni; Cristian Rizzo | |
| The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel | 2021 | Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo | |
| The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms | 2023 | Zagni, Luca Matteo; Baima, Gabriele |