ZAGNI, LUCA MATTEO
ZAGNI, LUCA MATTEO
INFORMATICA
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Risultati 1 - 9 di 9 (tempo di esecuzione: 0.018 secondi).
Beyond the game: a two-decade systematic literature review of advertising in digital games
2023-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer Engagement and new technologies: a Systematic Literature Review
2022-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption
2022-01-01 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising
2025-01-01 Zagni, Luca Matteo; Baima, Gabriele; Do, Binh; Nguyen, Lam Duc Xuan
I brand e la costruzione della propria identità digitale nel Metaverso
2022-01-01 Baima Gabriele; Zagni Luca
In Good Faith: Rethinking How Advertising Transforms from Intrusion to Integrated Value in Video Games
2025-09-22
The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response
2023-01-01 Luca Matteo Zagni; Cristian Rizzo
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
2021-01-01 Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
2023-01-01 Zagni, Luca Matteo; Baima, Gabriele