ZAGNI, LUCA MATTEO
ZAGNI, LUCA MATTEO
MANAGEMENT "VALTER CANTINO"
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Beyond the game: a two-decade systematic literature review of advertising in digital games
2023-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer Engagement and new technologies: a Systematic Literature Review
2022-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption
2022-01-01 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response
2023-01-01 Luca Matteo Zagni; Cristian Rizzo
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Beyond the game: a two-decade systematic literature review of advertising in digital games | 2023 | Zagni Luca Matteo; Baima Gabriele | |
| Consumer Engagement and new technologies: a Systematic Literature Review | 2022 | Zagni Luca Matteo; Baima Gabriele | |
| Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption | 2022 | Luca Matteo Zagni; Gabriele Baima; Rebecca Pera | |
| The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response | 2023 | Luca Matteo Zagni; Cristian Rizzo |