This paper describes a research project dealing with the design of innovative internet based services for the Italian automotive market. The project has followed a twofold stream. The first one defined a relatively wide range of services with a potential interest, according to the technological, developmental trends and the specific needs of the Telco business sector. Meanwhile, there was a parallel stream that, through continuous confrontation with the users, and using a combination of user centred methodologies, allowed identifying, prioritizing and reshaping the services of real interest for the target users.
The Personas Layering Framework applied to consumer service design for automotive market.
RAPP, AMON;
2010-01-01
Abstract
This paper describes a research project dealing with the design of innovative internet based services for the Italian automotive market. The project has followed a twofold stream. The first one defined a relatively wide range of services with a potential interest, according to the technological, developmental trends and the specific needs of the Telco business sector. Meanwhile, there was a parallel stream that, through continuous confrontation with the users, and using a combination of user centred methodologies, allowed identifying, prioritizing and reshaping the services of real interest for the target users.
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