Preliminary results of an empirical study about CSR labels related to fishery

The purpose of this paper is to investigate whether Corporate Social Responsibility ("CSR") labels related to fishery are known and recognised or not by culturally qualified consumers and consequently chosen towards sustainable consumption. To this purposeuniversity students have been chosen for the current research. A questionnaire was designed to investigate university students concern for CSR labels related to the fishery sector. The findings may help fishery stakeholders to improve CSR label among young consumers developing more effective marketing and policy strategies as - even if the pro-capita fishery consumption has increased over the last decades - the recommended fish intake is not widely achieved. This research fills a gap in literature: to the Authors’ knowledge this is the first paper presenting the results of a survey which has investigated university students concerns related to the fishery label.