This paper aims at presenting some provisional results deriving by an ongoing research project that we are carrying out in an inner mountain area on the North West of the Italian Alps, the Soana Valley. In particular, this contribution focuses its attention on the young generations’ perceptions about the new quality term for mountain food products, and whether it may be considered as a flywheel for boosting mountain agriculture. Thanks to a devote questionnaire provided to the University of Torino students (on-line survey technique), provisional data demonstrate how young generations (n=4,284) seem to show interest in purchasing mountain food products as well as consciousness in considering them as high quality products. The degree in knowledge of food quality certifications, however, and specifically when considering the new “mountain product” quality term still represents the critical point in boosting this kind of tool among mountain farmers.

Analisi della percezione dei giovani consumatori sulla dicitura facoltativa prodotti di montagna

Alessandro Bonadonna
First
;
Giovanni Peira;Stefano Duglio
Last
2020-01-01

Abstract

This paper aims at presenting some provisional results deriving by an ongoing research project that we are carrying out in an inner mountain area on the North West of the Italian Alps, the Soana Valley. In particular, this contribution focuses its attention on the young generations’ perceptions about the new quality term for mountain food products, and whether it may be considered as a flywheel for boosting mountain agriculture. Thanks to a devote questionnaire provided to the University of Torino students (on-line survey technique), provisional data demonstrate how young generations (n=4,284) seem to show interest in purchasing mountain food products as well as consciousness in considering them as high quality products. The degree in knowledge of food quality certifications, however, and specifically when considering the new “mountain product” quality term still represents the critical point in boosting this kind of tool among mountain farmers.
Le scienze merceologiche nell’era 4.0
Franco Angeli
90
97
9788835102007
prodotti di montagna, giovani consumatori, qualità, marchi
Alessandro Bonadonna, Giovanni Peira, Stefano Duglio
File in questo prodotto:
File Dimensione Formato  
554-99Z_Book Manuscript-2681-1-10-20200831-1_ATTI_SALERNO_ESTRATTO.pdf

Accesso aperto

Descrizione: Articolo principale
Tipo di file: PDF EDITORIALE
Dimensione 2.25 MB
Formato Adobe PDF
2.25 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1762746
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact