Sustainable Development in Tourism: A Stakeholder Analysis of the Langhe Region

The impact of digital technologies and globalization on tourism has shaped its boundaries. As a matter of fact, to offer greater services, tourist organizations and companies should be conscious in who their stakeholders are in order to plan better their strategic actions and their business. The present research aims understand the stakeholders involved in a specific tourism destination, the Langhe, which was named by Lonely Planet as one of the best regions to visit in 2019. After this analysis, a specific focus is trying to cover one of the 17 sustainable development goals of Agenda 2030 and apply to Langhe context, which refers to the promotion of a ‘sustained, inclusive and sustainable economic growth, full and productive employment and decent work’ (UNWTO, 2017, p. 22). To achieve this, we refer to relevant studies in the scientific community, such as Freedman (1984), Mitchell, Agle and Wood (1997) and Bunn, Savage and Hollowa (2002). Thus, this has significant managerial implications for companies operating in this territory as well as theoretical ones for scholars, whose research topic is the stakeholders analysis applied in the Langhe territory. Notwithstanding, some limitations are arguing, bringing some ideas for further researches.