SERRAVALLE, Francesca

SERRAVALLE, Francesca  

MANAGEMENT "VALTER CANTINO"  

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Risultati 1 - 20 di 38 (tempo di esecuzione: 0.02 secondi).
Titolo Data di pubblicazione Autore(i) File
A new game for retail: a conceptual analysis 2019 SERRAVALLE FRANCESCA, VIASSONE MILENA, VANHEEMS REGINE
Agrifood e innovazione: Un binomio vincente 2021 Francesca Serravalle; Giuseppe Tardivo
Augment your vision! Come rimodellare i confini della vendita al dettaglio attraverso l'introduzione della realtà aumentata. 2020 Serravalle Francesca
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailer’s perception 2020 Serravalle Francesca
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums 2019 Francesca Serravalle, Alberto Ferraris, Demetris Vrontis, Alkis Thrassou, Michael Christofi
Can Artificial Intelligent Systems be Creative? A Preliminary Study in the New Product Development Process for New Drinks 2021 SERRAVALLE FRANCESCA; ELEONORA PANTANO
Conclusion 2023 PANTANO ELEONORA; SERRAVALLE FRANCESCA
Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand 2019 Francesca Serravalle, Régine Vanheems, Milena Viassone
Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry 2023 Dinara Davlembayeva, Davit Marikyan, Eleonora Pantano, Francesca Serravalle, David Babayan
Digging knowledge about consumers’ emotions during a make-up virtual purchase 2021 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses 2023 Francesca Serravalle, Régine Vanheems, Milena Viassone
Guest editorial: Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities 2023 SERRAVALLE FRANCESCA; PANTANO ELEONORA
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation 2023 PENCO LARA; PROFUMO GIORGIA; SERRAVALLE FRANCESCA; VIASSONE MILENA
Is my smartphone a self-extension of my body? An analysis of ownership perception and extended self using augmented reality 2021 Francesca Serravalle; Milena Viassone
L'analisi dei paesi esteri nel processo di internazionalizzazione. 2020 SERRAVALLE FRANCESCA; VALDEMARIN STEFANO
Luci ed ombre dello smart working: una visione olistica di un’impresa italiana 2019 Tardivo Giuseppe; Serravalle Francesca; Santoro Gabriele
Managing technological innovation in the sports industry: a challenge for retail management 2020 Demetris Vrontis, Milena Viassone, Francesca Serravalle, Michael Christofi
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry 2021 Lara Penco, Francesca Serravalle, Giorgia Profumo, Milena Viassone
Neuromarketing in Customer Behaviour—Customers' Diencephalic and Mid-Brain Implications in Purchase Dynamics 2018 Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle
Perceiving a haptic experience: how augmented reality could increase willingness to buy without physically touching products 2019 Giacomo Del Chiappa, Francesca Serravalle, Milena Viassone