SERRAVALLE, Francesca
SERRAVALLE, Francesca
MANAGEMENT "VALTER CANTINO"
A new game for retail: a conceptual analysis
2019-01-01 SERRAVALLE FRANCESCA, VIASSONE MILENA, VANHEEMS REGINE
Agrifood e innovazione: Un binomio vincente
2021-01-01 Francesca Serravalle; Giuseppe Tardivo
Augment your vision! Come rimodellare i confini della vendita al dettaglio attraverso l'introduzione della realtà aumentata.
2020-01-01 Serravalle Francesca
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailers’ perception
2020-11-24
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailer’s perception
2020-01-01 Serravalle Francesca
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums
2019-01-01 Francesca Serravalle, Alberto Ferraris, Demetris Vrontis, Alkis Thrassou, Michael Christofi
Can Artificial Intelligent Systems be Creative? A Preliminary Study in the New Product Development Process for New Drinks
2021-01-01 SERRAVALLE FRANCESCA; ELEONORA PANTANO
Conclusion
2023-01-01 PANTANO ELEONORA; SERRAVALLE FRANCESCA
Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand
2019-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry
2023-01-01 Dinara Davlembayeva, Davit Marikyan, Eleonora Pantano, Francesca Serravalle, David Babayan
Digging knowledge about consumers’ emotions during a make-up virtual purchase
2021-01-01 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses
2023-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
Exploring the impact of augmented reality advertising on consumer decision-making process
2018-01-01 Aiello Gaetano, Serravalle Francesca, Vannucci Virginia, Viassone Milena
Guest editorial: Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities
2023-01-01 SERRAVALLE FRANCESCA; PANTANO ELEONORA
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation
2023-01-01 PENCO LARA; PROFUMO GIORGIA; SERRAVALLE FRANCESCA; VIASSONE MILENA
Il rapporto uomo-macchina nel processo di acquisto. Evoluzione teorica ed empirica sull’interazione tra l’essere umano e le tecnologie.
2025-01-01 Francesca Serravalle
Is my smartphone a self-extension of my body? An analysis of ownership perception and extended self using augmented reality
2021-01-01 Francesca Serravalle; Milena Viassone
L'analisi dei paesi esteri nel processo di internazionalizzazione.
2020-01-01 SERRAVALLE FRANCESCA; VALDEMARIN STEFANO
Luci ed ombre dello smart working: una visione olistica di un’impresa italiana
2019-01-01 Tardivo Giuseppe; Serravalle Francesca; Santoro Gabriele
Managing technological innovation in the sports industry: a challenge for retail management
2020-01-01 Demetris Vrontis, Milena Viassone, Francesca Serravalle, Michael Christofi