PININ: increasing customer awareness through an innovative IoT and blockchain-based high quality food product tracking system

The PININ project (PIemuNt ch`eINa) aims to increase the quality and perception of high-quality agri-food products through the use of innovative technologies that allow to optimize and reduce the quality certification and traceability costs, as well as improve the access to traceability information by the final user. It also allows to facilitate the controls in the food chain to certify sustainability starting from cattle breeding in alpine past. The PININ project focuses its effort in the definition and implementation of a comprehensive agrifood traceability system specifically designed for high-quality food products involving all different phases, up to the distribution and consumption. To reach these goals, the project develops a complex platform mixing blockchain and internet of things, augmented reality and interactive maps. They allow the creation of an innovative food product tracking system along the entire supply chain, from raw materials to consumer, and to introduce innovative services for the consumer and the stakeholder. Within the PININ platform, one of the most important tool is represented by a mobile app for customers providing information regarding the whole products production chain, as well as places of sales and consumption like restaurants. In this paper, we present the results on evaluation of the app with final users, in order to test the usability and usefulness of the solution.