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How Italian Agrifood products communicate their authenticity? The Brand-Land link investigated on the web

Iaia, Lea
;
2018-01-01
2018
11th Annual Conference of the EuroMed Academy of Business "Research Advancements in National and Global Business Theory and Practice"
La Valletta, Malta
12-14 September 2018
Research Advancements in National and Global Business Theory and Practice
EuroMed Press
650
662
978-9963-711-43-7
Iaia, Lea; Fait, Monica; Maizza, Amedeo; Cavallo, Federica; Scorrano, Paola
04A-Conference paper in volume
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1892452
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