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GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES

Macca, Luca Simone
First
;Santoro, Gabriele
Co-last
;Calcio Gaudino, Igor
Co-last
2023-01-01
2023
16th Annual Conference of the EuroMed Academy of Business
Vilnius, Lithuania
27-29 September
Business Transformation in Uncertain Global Environments
EuroMed Press
1110
1112
978-9963-711-98-7
https://emrbi.org/wp-content/uploads/2023/09/euromed2023-book-of-proceedings-2023-09-24.pdf
Growth Hacking, Big data, Digital transformation, Experimentation process, Test, Growth strategies, Business growth
Macca, Luca Simone; Santoro, Gabriele; Calcio Gaudino, Igor
04A-Conference paper in volume
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1935672
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