MACCA, LUCA SIMONE
MACCA, LUCA SIMONE
MANAGEMENT "VALTER CANTINO"
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Bridging the Gap: Unraveling Knowledge Dynamics in Growth Hacking
2024-01-01 Macca Luca Simone, Camilleri Mark Anthony, Troise Ciro, Giovando Guido, Bresciani Stefano
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
2024-01-01 Luca Simone Macca; Jacopo Ballerini; Gabriele Santoro; Marina Dabic
Corporate social responsibility and the effects on consumer engagement in banks’ social media communication strategy
2021-01-01 Luca Simone, Macca; Gabriele, Santoro; Jacopo, Ballerini; Dario Natale, Palmucci
GROWTH HACKING FOR SMES RESILIENCE AND INTERNATIONALIZATION: EXPLORING STRATEGIES, IMPACTS, AND OPPORTUNITIES FOR ACCELERATED GROWTH
2024-01-01 Macca, Luca Simone; Santoro, Gabriele
GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES
2023-01-01 Macca, Luca Simone; Santoro, Gabriele; Calcio Gaudino, Igor
Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry
2024-01-01 Macca, Luca Simone; Shehzad, Nazia; Kovacova, Maria; Santoro, Gabriele