MACCA, LUCA SIMONE
MACCA, LUCA SIMONE
MANAGEMENT "VALTER CANTINO"
Bridging the Gap: Unraveling Knowledge Dynamics in Growth Hacking
2024-01-01 Macca Luca Simone, Camilleri Mark Anthony, Troise Ciro, Giovando Guido, Bresciani Stefano
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
2024-01-01 Luca Simone Macca; Jacopo Ballerini; Gabriele Santoro; Marina Dabic
Corporate social responsibility and the effects on consumer engagement in banks’ social media communication strategy
2021-01-01 Luca Simone, Macca; Gabriele, Santoro; Jacopo, Ballerini; Dario Natale, Palmucci
From data to growth: how customer knowledge management enhances growth hacking strategies
2025-01-01 Macca, Luca Simone; Janovská, Kamila; Troise, Ciro; Santoro, Gabriele
Fuelling growth: a qualitative study on the benefits and challenges of growth hacking for micro, small and medium enterprises
2025-01-01 Macca, Luca Simone; Santoro, Gabriele; Jabeen, Fauzia; Gavurova, Beata
GROWTH HACKING FOR SMES RESILIENCE AND INTERNATIONALIZATION: EXPLORING STRATEGIES, IMPACTS, AND OPPORTUNITIES FOR ACCELERATED GROWTH
2024-01-01 Macca, Luca Simone; Santoro, Gabriele
GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES
2023-01-01 Macca, Luca Simone; Santoro, Gabriele; Calcio Gaudino, Igor
HACKING GROWTH, DESIGNING CHANGE: THE STRATEGIC ROLE OF GROWTH HACKING IN PLATFORM-BASED ENTERPRISES
2025-09-03
Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry
2024-01-01 Macca, Luca Simone; Shehzad, Nazia; Kovacova, Maria; Santoro, Gabriele