Tell Me Who You Are and I Will Predict Your Vulnerability to Political Persuasion Techniques

Given the evolving role of social media in political communication and the strategic use of these platforms by politicians to shape public opinion, research has commonly focused on investigating computational propaganda as a means for automated information diffusion. Focusing on a less explored yet promising line, we aim to assess political persuasion in digital contexts by introducing a computational framework that combines Natural Language Processing and Network Science methods to investigate the linkage between persuasion techniques on social media and personality traits of online political audiences. Our final goal is to enhance public awareness of political tactics and encourage critical thinking in response to the online spread of political information.